As we starting working on Branded, our first objective was to ask our Sweetwater fans to submit names
of ranches and farms. The text print for this collection includes every one of the names we received –
there were hundreds! Our second goal was to capture the rugged, distressed and slightly faded feel that
is the everyday lifestyle of cowboys. The colors? We’re introducing a new color to our palette – a dark,
almost teal, shade of blue that blends perfectly with our signature red, black and khaki.