Cheeky Jelly Roll by Urban Chiks for Moda 31140JR. 40 strips 2-1/2" x 42". 100% Premium Cotton. Click Here to View all Fabrics in Jelly Roll. Swell came first, then Sweet. Now we’ve got Cheeky! Some of my favorite signature prints from Swell and Sweet are here, keeping company with a few new prints in the same cheery color palette. If you’ve got a stash of those collections – and Swell Christmas – these prints will coordinate perfectly! So go make something Cheeky – these modern-retro prints and colors are a must for every fabric collector.